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thrive Monash Food Innovation Centre

Our Vision

We co-create with Monash science, research and technology, solutions to nourish a growing and hungry world to help feed 9 billion people a healthy and sustainable diet within planetary boundaries.

Innovation for everyone

We can apply this to a business of any size. If your business is little more than an idea, a start-up, an SME or large business, we can help you take the next step if you reach out.

Thrive

We identify what is holding back your growth. We challenge the thinking and take your growth to the next level.

Consumer centred design

Help you harness consumer insights and transform this into new thinking, ideas and most important, actions.

Practical implementation

Our team of industry experts guide you on practical implementation.

Practical Experience

A world class team drawn from industry with the practical expertise to make a difference.

Resources

Access to world class infrastructure and resources at Monash.

Alignment

We can build a team aligned to your specific needs

Training

We can embed the innovation capabilities into your business with our tailored training courses.

Results

We have an impressive track record of results across businesses of all sizes.

Smart Thinking

If you need smarter, lateral thinking then we have access to not just Monash University but a range of unique relationships and partners. Once we understand your needs we can connect you with the right people.

Mission Statement

We co-create consumer led foods and food system answers with industry, government, entrepreneurs and research communities of interest.

growth

Our Services

Keep on top of how consumer insight and innovation can help your business thrive.

Community Events & Workshops

We run regular events and workshops on what is happening in the world of food. Our commitment is to give you at least one nugget of value in every event.

Consumer Led Innovation

In the world of fast moving consumer goods, only 1 out 10 products survive the first year of launch which means 9 out 10 fail! We have not found a silver magic bullet.. have you?

Product and Packaging Design

Our expert Industrial design team are on hand to assist with the creation of new packaging and product design.

Sell Into China

For Australian food and agricultural businesses looking to export to China, Monash Food Innovation Centre has a strategic partnership with COFCO (China Oil and Food Corporation).

Shopper Research

Australian shoppers have around 30,000 different products in-store to choose from when doing their grocery shop at the average Australian supermarket. Meaning on-shelf presence is critical to converting shoppers to consumers of your product.

Virtual Reality

With MFIC’s virtual retail technologies you can collaborate, test, interact and receive feedback on how your new product, category, planogram or activation sits within the store environment.

Upcoming Events

September 4 @ 9:30 am - 4:00 pm
62 Darlot Street
September 12 @ 9:30 am - 4:30 pm
25 Heygarth Street
October 1 - October 31
325, 13 Rainforest Walk, Monash University

What Are You Looking For?

We can help connect you to the right resources.

Increase the odds of success for your innovation?

Sense-check a risky idea?

Understand or validate an opportunity?

Bring to life your ideas through design and visualisation?

Complement your R&D skills? Or find R&D you may not have?

Leverage a network of capabilities to bring your idea to market (Including China)?

Build innovation and export capabilities with other innovators?

Creating a point in difference through disruptive research?

experts ``A small team, who are committed to a cause bigger than themselves, can achieve absolutely anything`` - Simon Sinek

The Food Innovators

The Food Innovation Centre are a committed team of innovation practitioners who live and breath to commercialise innovation. We specialise in exploring and validating product or service offers from concept stage to market execution.

Chief Executive Officer

Senior executive with over 20 years experience in FMCG,…

Capability Programs Manager

Long history of engaging and inspiring people to do…

R&D End to End Project Manager

Food Technologist with 9 years experience in FMCG across…

Consumer & Shopper Research Manager

Over ten years experience in the market research industry,…

As Seen On...

What Our Clients Say

Real results from real businesses large and small.

The MFIC won the pitch to host and facilitate the inaugural ‘Orora Innovation for the future Ideation workshop’ spanning 2 days. Our vision is to be the industry-leading packaging company and in order to stay ahead of the competition and partner our customers, investment in ideation forums is paramount. We have committed to an aggressive future growth strategy, with a key pillar being NPD. It is imperative that the ‘innovation pantry’ be stocked with a bank of new concepts to fill the future pipeline. The team at the Monash Innovation Centre certainly delivered above and beyond on our brief. I want to personally thank you all for all the effort, energy, passion and the momentum in preparing and running the first Orora beverage ideation forum. From the content to executing the workshops, the sense of humour and the team energy is far more than we ever asked for. The feedback from the team has been very complimentary and the outputs will be placed straight into our strategic planning framework.  A massive thank you to all.

Roya Khalil

Innovation and Marketing Manager, ORORA

New Zealand Trade Enterprises recently assembled a cohort of NZ Businesses at the Food Innovation Center at Monash University to devise strategies that will help navigate a smoother pathway into Australia for peer NZ businesses looking to enter, as well as taking businesses already established to the next level. The goal was to seek ‘transformational growth’ into the future by being immersed in the world class facilities at the FIC and to hear best practice key note presentations, pre commissioned customer surveys and learn some of the tools that can lead to bettering the odds of launching products successfully. Preparing to be ‘retail ready’ for business in Australia had every participant better prepared for a brighter future in Australian retail. Finally, the outputs by placing attendees in collaborative circles to collate a checklist for success and interact and learn from each other was masterfully devised and moderated by the FIC team. All in all, the day was a complete success and we are looking to make this an annual event so that we stay abreast of all of the latest thinking.

Matthew Topp

Commercial Business Advisor, NZTE

Thanks for a great ‘Innovation In Action and Immersion’ day. We’ve heard nothing but positive reviews of the day from everyone who attended in our Department. We are looking to stay true to our newly assigned Intrapreneur behaviours and all learned a lot from the key note presentations. Everything from the venue, amazing food, content, technology, pace, speakers, you name it, it was all good. Everyone came away very enthusiastic and ready to share with the rest of our business. The MFIC facilitation was spot on and the day flowed beautifully. Thank you once again for guiding us through and building the agenda and leading in the execution of a really worthwhile offsite day for our team.

Christine McKenna

Executive Assistant, Simplot Australia Pty. Ltd.

Just want to thank you again as I have progressed so far from when we initially spoke but most of my connections have been through the Food innovation centre as a starting point .Through those I have met others etc and wanted to just mention that I don’t think I would of got to this point so quickly and efficiently without the FIC. So thank you !!

Lori Phillips

In 2017, the Food Innovation Centre was chosen by SunRice to take our entire marketing, sales and technical team through some learning tools for innovation that would empower our people to push good ideas forward at a time when the NPD pantry was quite sparse! Following that well received Intrapreneurship training we returned to the MFIC this March with a brief to help us ideate around some business critical areas and to choose the best ideas for potential commercial launch in the future. The outputs were everything we had hoped for and there is a belief and an energy around bringing them to shelves soon. The expertise of the facilitators really inspired us.

Peta Thomas - New Product Development

Specialist Brand Manager SunRice Australia

I personally first graduated from the Food Innovation Centre’s ‘Bringing New Products To Life’ several years ago and have been using the tools ever sinse. I was really excited to be given the budget to train our commercial team, wine growers and cellar door operators at the FIC at Monash recently. We coupled methods for proven innovation with a challenge to plan product launches for the future and the outputs and the process we were taken through was beyond expectations. The environment for this future facing business challenge at Monash Clayton was inspiring. We used many of the University’s facilities (including students) and spaces to keep our team energised and combined with well thought out and insightful course content, the Ideation session delivered tangible, future new product development ideas that will undoubtedly benefit both our people and our brands. We are now looking to make this an annual event.

Clayton Merritt

Innovation Manager

Lyndoch Living approached the MFIC when we required a redesign of the prepared meals we provide to elders in their homes. The brief was to create a new sleeve format appropriate for elderly consumers that accurately reflected the brand and identity of our organisation. Throughout the project MFIC provided detailed concepts and concept mock-ups so that we could test usability, legibility and other critical aspects. This service allowed us to rapidly make internal decisions on our packaging direction whilst maintaining focus on customer relations.  MFIC helped transform our product from a basic level service to a service that provides quality, reliable products for our customers.

Julie Baillie

Director of Nursing, Lyndoch Living

"The design team at MFIC have supported us with several seasonal projects throughout the year. Providing us with a fast efficient service, converting our designs into mock-ups to evaluate internally before committing to launch. Their service has allowed us to quickly generate and test new packaging designs and fast track them to market. We were very satisfied by the service and speed at which MFIC undertook our project and would gladly recommend their services."

Daryl Thompson

Head of Design and Packaging, Koko Black

The FIC was commissioned by Perfection Fresh to explore new innovation opportunities for launch in Australia and China in order to diversify their current portfolio. The challenge was to understand the appeal and usage for new ranges and formats. Using a consumer led approach, the FIC helped gain a greater insight into the local and Chinese consumer and their expectations for new products in these categories which was critical to support an internal business case and future innovation pipeline.

Lee Carnemolla

Group Marketing Manager, Perfection Fresh

The FIC has greatly assisted in producing new concepts and prototypes for the Philadelphia brand. With tight deadlines, we were able to easily collaborate with the designers at the FIC to accurately CAD model the new concepts from previously sketched concepts and prototype the designs to ensure fast decision making with our internal stakeholders. Their nimble and receptiveness to feedback really allowed for timely and effective results that we were extremely pleased with.

Vivian Ly

Brand Manager Philadelphia, Mondelez International

FIC have been critical enablers of our custom packaging solution that will be use domestically & internationally from early 2017 – without them, our path to first customer would have been much more challenging. They are nimble, smart and easy to work with an amazing resource we will certainly be shouting about moving forward.

Laura Faulconer

Head of Operations, The Generator Monash

The FIC used best practice innovation methodologies to enable a fast-paced, highly immersive and collaborative day where we generated over 100 new product ideas to solve a big business opportunity, five of which went immediately into in-store testing through a trial acceleration initiative.

Stephen Eyears

Head of Innovation, 7-Eleven Stores

Clients We've Helped

Just some of the businesses we've helped innovate and thrive.
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