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thrive Monash Food Innovation Centre

Our Vision

We co-create with Monash science, research and technology, solutions to nourish a growing and hungry world to help feed 9 billion people a healthy and sustainable diet within planetary boundaries.

Innovation for everyone

We can apply this to a business of any size. If your business is little more than an idea, a start-up, an SME or large business, we can help you take the next step if you reach out.

Thrive

We identify what is holding back your growth. We challenge the thinking and take your growth to the next level.

Consumer centred design

Help you harness consumer insights and transform this into new thinking, ideas and most important, actions.

Practical implementation

Our team of industry experts guide you on practical implementation.

Practical Experience

A world class team drawn from industry with the practical expertise to make a difference.

Resources

Access to world class infrastructure and resources at Monash.

Alignment

We can build a team aligned to your specific needs

Training

We can embed the innovation capabilities into your business with our tailored training courses.

Results

We have an impressive track record of results across businesses of all sizes.

Smart Thinking

If you need smarter, lateral thinking then we have access to not just Monash University but a range of unique relationships and partners. Once we understand your needs we can connect you with the right people.

Mission Statement

We co-create consumer led foods and food system answers with industry, government, entrepreneurs and research communities of interest.

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Our Services

Keep on top of how consumer insight and innovation can help your business thrive.

Community Events & Workshops

We run regular events and workshops on what is happening in the world of food. Our commitment is to give you at least one nugget of value in every event.

Consumer Led Innovation

In the world of fast moving consumer goods, only 1 out 10 products survive the first year of launch which means 9 out 10 fail! We have not found a silver magic bullet.. have you?

Product and Packaging Design

Our expert Industrial design team are on hand to assist with the creation of new packaging and product design.

Sell Into China

For Australian food and agricultural businesses looking to export to China, Monash Food Innovation Centre has a strategic partnership with COFCO (China Oil and Food Corporation).

Shopper Research

Australian shoppers have around 30,000 different products in-store to choose from when doing their grocery shop at the average Australian supermarket. Meaning on-shelf presence is critical to converting shoppers to consumers of your product.

Virtual Reality

With MFIC’s virtual retail technologies you can collaborate, test, interact and receive feedback on how your new product, category, planogram or activation sits within the store environment.

Upcoming Events

June 19 @ 6:00 pm - 7:30 pm
325, 13 Rainforest Walk, Monash University
June 27 @ 10:30 am - 1:00 pm
138, 17 Rainforest Walk
July 19 @ 8:00 am - 12:30 pm
Level 4, 13 Rainforest Walk

What Are You Looking For?

We can help connect you to the right resources.

Increase the odds of success for your innovation?

Sense-check a risky idea?

Understand or validate an opportunity?

Bring to life your ideas through design and visualisation?

Complement your R&D skills? Or find R&D you may not have?

Leverage a network of capabilities to bring your idea to market (Including China)?

Build innovation and export capabilities with other innovators?

Creating a point in difference through disruptive research?

experts ``A small team, who are committed to a cause bigger than themselves, can achieve absolutely anything`` - Simon Sinek

The Food Innovators

The Food Innovation Centre are a committed team of innovation practitioners who live and breath to commercialise innovation. We specialise in exploring and validating product or service offers from concept stage to market execution.

Chief Executive Officer

Senior executive with over 20 years experience in FMCG,…

Capability Programs Manager

Long history of engaging and inspiring people to do…

R&D End to End Project Manager

Food Technologist with 9 years experience in FMCG across…

Consumer & Shopper Research Manager

Over ten years experience in the market research industry,…

As Seen On...

What Our Clients Say

Real results from real businesses large and small.

Lyndoch Living approached the MFIC when we required a redesign of the prepared meals we provide to elders in their homes. The brief was to create a new sleeve format appropriate for elderly consumers that accurately reflected the brand and identity of our organisation. Throughout the project MFIC provided detailed concepts and concept mock-ups so that we could test usability, legibility and other critical aspects. This service allowed us to rapidly make internal decisions on our packaging direction whilst maintaining focus on customer relations.  MFIC helped transform our product from a basic level service to a service that provides quality, reliable products for our customers.

Julie Baillie

Director of Nursing, Lyndoch Living

"The design team at MFIC have supported us with several seasonal projects throughout the year. Providing us with a fast efficient service, converting our designs into mock-ups to evaluate internally before committing to launch. Their service has allowed us to quickly generate and test new packaging designs and fast track them to market. We were very satisfied by the service and speed at which MFIC undertook our project and would gladly recommend their services."

Daryl Thompson

Head of Design and Packaging, Koko Black

The FIC was commissioned by Perfection Fresh to explore new innovation opportunities for launch in Australia and China in order to diversify their current portfolio. The challenge was to understand the appeal and usage for new ranges and formats. Using a consumer led approach, the FIC helped gain a greater insight into the local and Chinese consumer and their expectations for new products in these categories which was critical to support an internal business case and future innovation pipeline.

Lee Carnemolla

Group Marketing Manager, Perfection Fresh

The FIC has greatly assisted in producing new concepts and prototypes for the Philadelphia brand. With tight deadlines, we were able to easily collaborate with the designers at the FIC to accurately CAD model the new concepts from previously sketched concepts and prototype the designs to ensure fast decision making with our internal stakeholders. Their nimble and receptiveness to feedback really allowed for timely and effective results that we were extremely pleased with.

Vivian Ly

Brand Manager Philadelphia, Mondelez International

FIC have been critical enablers of our custom packaging solution that will be use domestically & internationally from early 2017 – without them, our path to first customer would have been much more challenging. They are nimble, smart and easy to work with an amazing resource we will certainly be shouting about moving forward.

Laura Faulconer

Head of Operations, The Generator Monash

The FIC used best practice innovation methodologies to enable a fast-paced, highly immersive and collaborative day where we generated over 100 new product ideas to solve a big business opportunity, five of which went immediately into in-store testing through a trial acceleration initiative.

Stephen Eyears

Head of Innovation, 7-Eleven Stores

FIC’s consultants were professional and knowledgeable while providing us with an energetic and engaged bespoke service. We were able to immediately apply the insights developed to our future planning as the flexible, modular nature of FIC’s program allows the choice of full end-to-end product development or the ability to receive the knowledge outputs and continue product development in-house. We happily recommend FIC’s services for anyone looking to gain tailored insight into product development and consumer expectations in any category.

Luke Warn

Consumer & Market Insights Manager, Houston’s Farm

At Lion Dairy & Drinks, we are always on the lookout for great innovations backed by science and technology. Through our interactions with the Monash Food Innovation Centre team and the collaborative exploration of our strategic opportunities, we have co created a couple of research projects to commercialise some of Monash best science discoveries in our branded portfolio. We look forward to many more as we continue the exploration.

Greg Holden

R&D Manager - Technical Capability, Lion Dairy and Drinks

The FIC team rose to the challenge and really put in over and above to bring to life an eye catching design that was transposed to marketing mock-up’s that were printed and assembled for the impending domestic review and retail trade shows both nationally and internationally. Without the dedication and expertise of the FIC, we would never have been able to achieve our ambitions.

There’s never been a better time to be a food entrepreneur – in Australia or around the world. Natural food start-ups with the right mindset can change categories, challenge the big guys and make a big difference in their communities. I love what’s happening with food start-ups here in Australia and want to share we've learned when it comes to scaling and fighting convention, like we’ve done with our other incubator programs. This is a no-strings-attached, grant-based program to support entrepreneurs so we can further fuel the food revolution.

Hamdi Ulukaya

Chobani Founder and CEO

The Bringing Ideas To Life Intrapreneurial workshops have equipped our commercial and technical teams with a number of proven methodologies to help ignite our new product development journey. These practical tools provide the necessary methods and rigor to ensure success in an increasingly competitive local and global marketplace.

Kelly Hales

Head of Research Development & Quality, Sun Rice

We used the Cave visualisation facility at the Monash Food Innovation Centre for a category strategy emersion with one of our key customers. Location, technical expertise and the ability to create a bespoke virtual store were the critical factors in selecting the Monash facility ahead of others. Furthermore, the 320 degree surround screens were ideal to bring multi-media content to life and enhanced the whole engagement experience for our audience. I’d highly recommend this facility and we look forward to partnering with the Food Innovation Centre again in the near future.

Hamish Campbell

Head of Category Development, Kimberly-Clark Australia

Clients We've Helped

Just some of the businesses we've helped innovate and thrive.
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