Our VisionWe co-create with Monash science, research and technology, solutions to nourish a growing and hungry world to help feed 9 billion people a healthy and sustainable diet within planetary boundaries.
Our ServicesKeep on top of how consumer insight and innovation can help your business thrive.
Community Events & Workshops
We run regular events and workshops on what is happening in the world of food. Our commitment is to give you at least one nugget of value in every event.
Consumer Led Innovation
In the world of fast moving consumer goods, only 1 out 10 products survive the first year of launch which means 9 out 10 fail! We have not found a silver magic bullet.. have you?
Product and Packaging Design
Our expert Industrial design team are on hand to assist with the creation of new packaging and product design.
Sell Into China
For Australian food and agricultural businesses looking to export to China, Monash Food Innovation Centre has a strategic partnership with COFCO (China Oil and Food Corporation).
Australian shoppers have around 30,000 different products in-store to choose from when doing their grocery shop at the average Australian supermarket. Meaning on-shelf presence is critical to converting shoppers to consumers of your product.
With MFIC’s virtual retail technologies you can collaborate, test, interact and receive feedback on how your new product, category, planogram or activation sits within the store environment.
What Are You Looking For?We can help connect you to the right resources.
The Food InnovatorsThe Food Innovation Centre are a committed team of innovation practitioners who live and breath to commercialise innovation. We specialise in exploring and validating product or service offers from concept stage to market execution.
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What Our Clients SayReal results from real businesses large and small.
Just want to thank you again as I have progressed so far from when we initially spoke but most of my connections have been through the Food innovation centre as a starting point .Through those I have met others etc and wanted to just mention that I don’t think I would of got to this point so quickly and efficiently without the FIC. So thank you !!
In 2017, the Food Innovation Centre was chosen by SunRice to take our entire marketing, sales and technical team through some learning tools for innovation that would empower our people to push good ideas forward at a time when the NPD pantry was quite sparse! Following that well received Intrapreneurship training we returned to the MFIC this March with a brief to help us ideate around some business critical areas and to choose the best ideas for potential commercial launch in the future. The outputs were everything we had hoped for and there is a belief and an energy around bringing them to shelves soon. The expertise of the facilitators really inspired us.
Peta Thomas - New Product Development
Specialist Brand Manager SunRice Australia
I personally first graduated from the Food Innovation Centre’s ‘Bringing New Products To Life’ several years ago and have been using the tools ever sinse. I was really excited to be given the budget to train our commercial team, wine growers and cellar door operators at the FIC at Monash recently. We coupled methods for proven innovation with a challenge to plan product launches for the future and the outputs and the process we were taken through was beyond expectations. The environment for this future facing business challenge at Monash Clayton was inspiring. We used many of the University’s facilities (including students) and spaces to keep our team energised and combined with well thought out and insightful course content, the Ideation session delivered tangible, future new product development ideas that will undoubtedly benefit both our people and our brands. We are now looking to make this an annual event.
Lyndoch Living approached the MFIC when we required a redesign of the prepared meals we provide to elders in their homes. The brief was to create a new sleeve format appropriate for elderly consumers that accurately reflected the brand and identity of our organisation. Throughout the project MFIC provided detailed concepts and concept mock-ups so that we could test usability, legibility and other critical aspects. This service allowed us to rapidly make internal decisions on our packaging direction whilst maintaining focus on customer relations. MFIC helped transform our product from a basic level service to a service that provides quality, reliable products for our customers.
Director of Nursing, Lyndoch Living
"The design team at MFIC have supported us with several seasonal projects throughout the year. Providing us with a fast efficient service, converting our designs into mock-ups to evaluate internally before committing to launch. Their service has allowed us to quickly generate and test new packaging designs and fast track them to market. We were very satisfied by the service and speed at which MFIC undertook our project and would gladly recommend their services."
Head of Design and Packaging, Koko Black
The FIC was commissioned by Perfection Fresh to explore new innovation opportunities for launch in Australia and China in order to diversify their current portfolio. The challenge was to understand the appeal and usage for new ranges and formats. Using a consumer led approach, the FIC helped gain a greater insight into the local and Chinese consumer and their expectations for new products in these categories which was critical to support an internal business case and future innovation pipeline.
Group Marketing Manager, Perfection Fresh
The FIC has greatly assisted in producing new concepts and prototypes for the Philadelphia brand. With tight deadlines, we were able to easily collaborate with the designers at the FIC to accurately CAD model the new concepts from previously sketched concepts and prototype the designs to ensure fast decision making with our internal stakeholders. Their nimble and receptiveness to feedback really allowed for timely and effective results that we were extremely pleased with.
Brand Manager Philadelphia, Mondelez International
FIC have been critical enablers of our custom packaging solution that will be use domestically & internationally from early 2017 – without them, our path to first customer would have been much more challenging. They are nimble, smart and easy to work with an amazing resource we will certainly be shouting about moving forward.
Head of Operations, The Generator Monash
The FIC used best practice innovation methodologies to enable a fast-paced, highly immersive and collaborative day where we generated over 100 new product ideas to solve a big business opportunity, five of which went immediately into in-store testing through a trial acceleration initiative.
Head of Innovation, 7-Eleven Stores
FIC’s consultants were professional and knowledgeable while providing us with an energetic and engaged bespoke service. We were able to immediately apply the insights developed to our future planning as the flexible, modular nature of FIC’s program allows the choice of full end-to-end product development or the ability to receive the knowledge outputs and continue product development in-house. We happily recommend FIC’s services for anyone looking to gain tailored insight into product development and consumer expectations in any category.
Consumer & Market Insights Manager, Houston’s Farm
Lion engaged the MFIC on a concept that aimed to transform our secondary packaging. We approached MFIC because they could provide an end-to-end service for design and prototyping to bring our concept to life. The brief was to evolve the existing structural packs to accommodate a host of new design features that would eliminate several issues that arise from existing packaging. Throughout the process we collaborated openly with the design team at MFIC to create a bespoke outcome that captured the original project vision. MFIC translated the concepts into highly accurate prototypes which were accompanied by presentation visualisations to helped explain the concept to internal Lion audiences. The prototypes and visuals generated lots of discussions and encouraged other at Lion to share design ideas and improvements to enhance the concept further. I would recommend MFIC as they delivered a customer focused designs solution and supporting materials to bring to life our concept and show the business opportunities that can follow.
Science & Technology Manager, Lion Dairy and Drinks
The FIC team rose to the challenge and really put in over and above to bring to life an eye catching design that was transposed to marketing mock-up’s that were printed and assembled for the impending domestic review and retail trade shows both nationally and internationally. Without the dedication and expertise of the FIC, we would never have been able to achieve our ambitions.