Our VisionWe co-create with Monash science, research and technology, solutions to nourish a growing and hungry world to help feed 9 billion people a healthy and sustainable diet within planetary boundaries.
Our ServicesKeep on top of how consumer insight and innovation can help your business thrive.
Community Events & Workshops
We run regular events and workshops on what is happening in the world of food. Our commitment is to give you at least one nugget of value in every event.
Consumer Led Innovation
In the world of fast moving consumer goods, only 1 out 10 products survive the first year of launch which means 9 out 10 fail! We have not found a silver magic bullet.. have you?
Product and Packaging Design
Our expert Industrial design team are on hand to assist with the creation of new packaging and product design.
Sell Into China
For Australian food and agricultural businesses looking to export to China, Monash Food Innovation Centre has a strategic partnership with COFCO (China Oil and Food Corporation).
Australian shoppers have around 30,000 different products in-store to choose from when doing their grocery shop at the average Australian supermarket. Meaning on-shelf presence is critical to converting shoppers to consumers of your product.
With MFIC’s virtual retail technologies you can collaborate, test, interact and receive feedback on how your new product, category, planogram or activation sits within the store environment.
What Are You Looking For?We can help connect you to the right resources.
The Food InnovatorsThe Food Innovation Centre are a committed team of innovation practitioners who live and breath to commercialise innovation. We specialise in exploring and validating product or service offers from concept stage to market execution.
Consumer & Shopper Research Manager
Over ten years experience in the market research industry,…
As Seen On...
What Our Clients SayReal results from real businesses large and small.
"MFIC helped to bring to life validated product concepts utilising the Monash kitchen to create a range of new products to rapidly test amongst target consumers in Consumer Product Labs. MFIC's Industrial Design team developed the accompanying structural pack designs to understand appeal, usability and shelf stand out. The Product Labs explored the concept, product sensory elements and packaging. The rapid fire methodology of "create, design and test" approach allowed us modify, refine and re-test stimulus with consumers over a quick 4 weeks to ensure we had the best solution to present as our final product/pack portfolio to the retailer. Working with MFIC, allowed us to rapidly validate the right offer and helped to accelerate our launch for chilled meals."
Mr. Anand Surujpal
General Manager Marketing & Innovation
"Edlyn Foods commissioned the Monash Food Innovation Centre to test a new packaging prototype amongst key Edlyn business customers. The challenge was to identify current usage behavior and the reaction to the prototype as well as advantages and disadvantages compared with current products. Using a consumer led approach, the MFIC helped Edlyn Foods gain a greater insight into the potential opportunities for the prototype, in addition to step-by-step design led guidelines that will need to be implemented to improve the prototype."
Business Innovation Manager
We engaged the design team at MFIC for front end design development of new structural packaging concept. The concept was created by MFIC designers and consumer tested to lead the future iterations based on real consumer feedback. The main outcome was a design that could be taken by a supplier and manufactured. They provided a vast array of stimulating and thought provoking designs, which were distilled down into a single concept that encapsulates the brand identity whilst capturing desired form direction. Their team provided an integral service to our business as it allowed us to quickly test internally the prospect of new designs and gain useful insight into consumer thought surrounding the design. We were very satisfied by the conduct and speed at which MFIC undertook our project and would gladly recommend their services for front-end design development.
Senior Brand Manager
The Monash Food Innovation Centre was commissioned by Boundary Bend Wellness to test potential new concept ideas to take to market. The project was undertaken to understand the appeal and acceptability of the concept. The project helped validate the concepts, identify positioning benefits that most appeal and assisted us in defining the most suitable target audience for each concept.
The MFIC won the pitch to host and facilitate the inaugural ‘Orora Innovation for the future Ideation workshop’ spanning 2 days. Our vision is to be the industry-leading packaging company and in order to stay ahead of the competition and partner our customers, investment in ideation forums is paramount. We have committed to an aggressive future growth strategy, with a key pillar being NPD. It is imperative that the ‘innovation pantry’ be stocked with a bank of new concepts to fill the future pipeline. The team at the Monash Innovation Centre certainly delivered above and beyond on our brief. I want to personally thank you all for all the effort, energy, passion and the momentum in preparing and running the first Orora beverage ideation forum. From the content to executing the workshops, the sense of humour and the team energy is far more than we ever asked for. The feedback from the team has been very complimentary and the outputs will be placed straight into our strategic planning framework. A massive thank you to all.
Innovation and Marketing Manager, ORORA
New Zealand Trade Enterprises recently assembled a cohort of NZ Businesses at the Food Innovation Center at Monash University to devise strategies that will help navigate a smoother pathway into Australia for peer NZ businesses looking to enter, as well as taking businesses already established to the next level. The goal was to seek ‘transformational growth’ into the future by being immersed in the world class facilities at the FIC and to hear best practice key note presentations, pre commissioned customer surveys and learn some of the tools that can lead to bettering the odds of launching products successfully. Preparing to be ‘retail ready’ for business in Australia had every participant better prepared for a brighter future in Australian retail. Finally, the outputs by placing attendees in collaborative circles to collate a checklist for success and interact and learn from each other was masterfully devised and moderated by the FIC team. All in all, the day was a complete success and we are looking to make this an annual event so that we stay abreast of all of the latest thinking.
Commercial Business Advisor, NZTE
Thanks for a great ‘Innovation In Action and Immersion’ day. We’ve heard nothing but positive reviews of the day from everyone who attended in our Department. We are looking to stay true to our newly assigned Intrapreneur behaviours and all learned a lot from the key note presentations. Everything from the venue, amazing food, content, technology, pace, speakers, you name it, it was all good. Everyone came away very enthusiastic and ready to share with the rest of our business. The MFIC facilitation was spot on and the day flowed beautifully. Thank you once again for guiding us through and building the agenda and leading in the execution of a really worthwhile offsite day for our team.
Executive Assistant, Simplot Australia Pty. Ltd.
"The MFIC was recently engaged to energize a strategically significant project hat had stalled and required new validation and inputs to lift the Organization's belief in the potential for growth from this initiative in the future. The innovation tools the MFIC took us through were practical, inclusive and engaging and the commercial outcomes immediately applicable. The team at the Monash Food Innovation Centre certainly put us back on track and added a suite of future innovation possibilities as well. I’d like to personally endorse all of the effort, energy, insight and outcomes on this project and all personally believe that it all bodes well for the future. The feedback from the Coles team that attended the sessions has also been very complimentary and the outputs will be placed straight into development. The team will also be able to use these tools to come up with, and sense check any ideas they have from now on. A huge thanks to everyone involved. I feel like this project is back on track!"
Head of Coles Brand
Just want to thank you again as I have progressed so far from when we initially spoke but most of my connections have been through the Food innovation centre as a starting point .Through those I have met others etc and wanted to just mention that I don’t think I would of got to this point so quickly and efficiently without the FIC. So thank you !!
In 2017, the Food Innovation Centre was chosen by SunRice to take our entire marketing, sales and technical team through some learning tools for innovation that would empower our people to push good ideas forward at a time when the NPD pantry was quite sparse! Following that well received Intrapreneurship training we returned to the MFIC this March with a brief to help us ideate around some business critical areas and to choose the best ideas for potential commercial launch in the future. The outputs were everything we had hoped for and there is a belief and an energy around bringing them to shelves soon. The expertise of the facilitators really inspired us.
Peta Thomas - New Product Development
Specialist Brand Manager SunRice Australia
I personally first graduated from the Food Innovation Centre’s ‘Bringing New Products To Life’ several years ago and have been using the tools ever sinse. I was really excited to be given the budget to train our commercial team, wine growers and cellar door operators at the FIC at Monash recently. We coupled methods for proven innovation with a challenge to plan product launches for the future and the outputs and the process we were taken through was beyond expectations. The environment for this future facing business challenge at Monash Clayton was inspiring. We used many of the University’s facilities (including students) and spaces to keep our team energised and combined with well thought out and insightful course content, the Ideation session delivered tangible, future new product development ideas that will undoubtedly benefit both our people and our brands. We are now looking to make this an annual event.
Lyndoch Living approached the MFIC when we required a redesign of the prepared meals we provide to elders in their homes. The brief was to create a new sleeve format appropriate for elderly consumers that accurately reflected the brand and identity of our organisation. Throughout the project MFIC provided detailed concepts and concept mock-ups so that we could test usability, legibility and other critical aspects. This service allowed us to rapidly make internal decisions on our packaging direction whilst maintaining focus on customer relations. MFIC helped transform our product from a basic level service to a service that provides quality, reliable products for our customers.