45% of consumers say its is very important that snacks have “natural” ingredients
The biggest challenge snack food companies like Mondelez International (NASDAQ: MDLZ) face is the growing awareness many consumers have about what’s in the food they eat and their desire to eat in a way they consider healthier. Eating foods with simple, recognizable ingredients is resonating. According to a Nielsen study, 77% of respondents say that snacks having “natural” ingredients is at least moderately important, with 45% saying it’s very important.
Another study from Nielsen found that 62% of respondents around the world say that the absence of undesirable ingredients is more important than the inclusion of “beneficial” ones. Fat and sugar are on the list of ingredients people say they want to cut and this is a hurdle for Mondelez, whose brands include Cadbury, Chips Ahoy!, Oreo, and Sour Patch Kids.
But Mondelez is one of the world’s largest snack food companies — with more than $25 billion in annual revenue — and it’s not going to sit idly by and let its brands get the cold shoulder from health-conscious eaters. Let’s take a look at what Mondelez is doing to address this problem.
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