55% of people who start eating a more plant-based diet plan to stick with it permanently
Plant-based eating is a ‘game-changing trend’ according to an expert at the recent Institute of Food Technologists conference.
Speaking during a session called The Plant-Based Diet Evolution: The Consumer, Scientific Evidence, and Food Formulation, Steven Walton, general manager of research firm HealthFocus International, said: “I believe that plant-based eating is a game-changing trend.”
He also claimed that lots of the current research into consumer eating patterns might underestimate the extent people are embracing plant-based eating.
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