Any suggestions on getting consumers to accept lab-generated meat?
The ick factor.
That may not be the official name of one core obstacle faced by companies trying to reinvent meat, but it’s a phrase they’ve grown used to hearing.
For most Americans, meat is already abstracted, de-deathed, chopped and processed. The closest many of us urban-dwellers get to the source of our meat is to pass farms alongside the highway at 70 miles per hour, or perhaps walk by a yard with a chicken coop. And that’s the way we seem to like it, even though we refuse to give it up.
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