Welcome     Call +61 477 371 949     Follow us

Monash Food Innovation Centre

  /  Food Innovation News   /  Any suggestions on getting consumers to accept lab-generated meat?

Any suggestions on getting consumers to accept lab-generated meat?

The ick factor.

That may not be the official name of one core obstacle faced by companies trying to reinvent meat, but it’s a phrase they’ve grown used to hearing.

For most Americans, meat is already abstracted, de-deathed, chopped and processed. The closest many of us urban-dwellers get to the source of our meat is to pass farms alongside the highway at 70 miles per hour, or perhaps walk by a yard with a chicken coop. And that’s the way we seem to like it, even though we refuse to give it up.

READ FULL ARTICLE AT: https://www.sfchronicle.com/food/article/Will-consumers-accept-lab-generated-meat-11124863.php

Post a Comment

Click To Call