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Attention organic brands: here is your big chance!

Kraft Heinz is launching Springboard Brands, a business focused on finding and growing organic, natural, and “super-premium” food brands.

The company says consumers are increasingly searching for certified-organic foods that are locally sourced and plant-based.

Kraft Heinz is appealing to emerging natural and organic brands at a time when some of these companies are feeling abandoned by Whole Foods, which has long been a key launching pad for new players in the industry.

READ THE FULL ARTICLE AT: https://www.businessinsider.com.au/kraft-heinz-appeals-to-organic-brands-as-whole-foods-abandons-them-2018-3

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