Australian food brands should leverage the strong unmet demand for protein in SE Asia
Consumers in Indonesia and Thailand are increasingly looking to lead healthy lifestyles and view protein consumption as a way of achieving that goal, according to a new study.
Mintel, the market research firm, revealed that three-quarters (75%) of urban Indonesians and two-thirds (66%) of urban Thais say they aim to have a healthier diet in 2017.
And almost two-thirds (64%) of metropolitan consumers in both markets say they prefer to get their protein from foods that are naturally high in protein.
According to Mintel, this is up from just 37% of urban Indonesians and 41% of urban Thais who said the same in a survey it conducted in March 2016.
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