Big growth opportunities for natural fats and oils with health focussed Millennials
As consumers have become more comfortable discerning between fats and oils perceived as healthy and those perceived as unhealthy, many have expressed a greater willingness to consider and try fats and oils from non-traditional sources and with such perceived benefits as being non-bioengineered, organic or sustainable.
In its new report, “Food formulation trends: Oils and fats,” the market research company Packaged Facts forecasts that over the next few years, the foods most successful with younger consumers will be those that contain minimally processed fats and oils that are free of genetically modified organisms and may be organic. The report found that millennial and younger consumers, in particular, seek to avoid overly processed foods and ingredients, potentially boosting the appeal of natural, unrefined oils.
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