Brands can gain competitive advantage via these food packaging innovations
Digitization is no longer just a buzzword: from retail and IT to banking and logistics, businesses across the spectrum are looking to get in on what is popularly being hailed as the fourth industrial revolution. “Enabling digital transformation carries several benefits: Among others, it allows brands to empower employees, engage customers, optimize operations, and transform products,” explained Meetul Patel, GM – Microsoft, at a leadership seminar organized by Tetra Pak India in Gurgaon, recently.
At the same time, there’s a sharp difference between previous industrial revolutions and this one: technology is no longer the domain of complex machines and industrial algorithms alone; it is, in fact, literally at our fingertips. Digital technologies are transforming our lives in new, profound, and personal ways. “Today, there are more devices connected to the internet than there are humans,” said Libby Costin, vice president– Marketing, Tetra Pak South Asia, East Asia and Oceania, at the leadership event that marked Tetra Pak’s 30 years in India.
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