Can snack companies adapt to consumers new “Mission Nutrition”?
While the sit-down family dinner isn’t dead, it seems to be the exception rather than the rule. Today, consumers are more likely to snack throughout the day, even when socializing over the weekend.
What does this mean for packaging development and design? Gil Horsky, global innovation head from chocolate, biscuit, candy and gum brands powerhouse Mondelēz Intl., pinpoints four snacking trends that packaging designers can leverage to create product/package combinations that win consumers over. He is presenting these at the Food Vision conference (Mar. 1-3; London, UK) on Thurs., Mar. 2.
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