Changing consumer tastes are driving rapid growth in natural ingredient snacks
With upstarts eating into market share, companies are responding to backlash against sugar
Teff is a gluten-free, high-fibre “ancient” grain native to Ethiopia. It is an ingredient more likely to crop up in the vocabulary of Hollywood stars than executives of big packaged food companies.
But Kellogg, the US food group, is rolling out teff-based snacks based on Ethiopian recipes as part of a drive to turn round its snacks business and become what it calls “a global snacks powerhouse”.
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