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Changing European diets highlight emerging opportunities for food innovation

The free-from market has grown considerably in the last year and data is not showing a slow in interest, according to Mintel.

Speaking at the Free From Foods Expo in Barcelona last week, David Jago, director of Innovation and Insight at Mintel, said Europe has experienced a diet revolution.

Mintel is a market intelligence agency with offices worldwide and its data on the free-from market shows just how much consumer preferences have changed in the last ten years.

“We have seen a fundamental shift in consumer behaviour when it comes to healthy eating,” said Jago.

“Consumer diets are much more complicated and much more fragmented than they ever were before”.

READ THE FULL ARTICLE AT: https://mobile.foodnavigator.com/Market-Trends/Has-Europe-experienced-a-diet-revolution-Mintel-thinks-so

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