Changing European diets highlight emerging opportunities for food innovation
The free-from market has grown considerably in the last year and data is not showing a slow in interest, according to Mintel.
Speaking at the Free From Foods Expo in Barcelona last week, David Jago, director of Innovation and Insight at Mintel, said Europe has experienced a diet revolution.
Mintel is a market intelligence agency with offices worldwide and its data on the free-from market shows just how much consumer preferences have changed in the last ten years.
“We have seen a fundamental shift in consumer behaviour when it comes to healthy eating,” said Jago.
“Consumer diets are much more complicated and much more fragmented than they ever were before”.
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