Welcome     Call +61 477 371 949     Follow us

Monash Food Innovation Centre

  /  Food Innovation News   /  Chinese shoppers are increasing buying cheaper wines to drink and enjoy at home

Chinese shoppers are increasing buying cheaper wines to drink and enjoy at home

CHINESE wine consumers are now younger, and drinking for pleasure, rather than status or health.

Wine Intelligence senior research manager Chuan Zhou told delegates at a Wine Australia lunch in Melbourne yesterday that Chinese consumers were shifting away from drinking expensive wines served at business lunches and bought as status symbol gifts, toward cheaper wines bought to drink and enjoy at home.

As part of the shift, they have moved away from “old world” European wines toward lighter Australian wines with low acidity and minimal tannins, that taste of cherry, blueberry, blackcurrant and blackberry.

READ FULL ARTICLE AT: https://www.weeklytimesnow.com.au/agribusiness/wine/chinese-wine-market-shift-in-consumption/news-story/2afb557db02e1abd8bd746db740da467

Post a Comment

Click To Call