Consumer trust concerns are driving the resurgence in artisan foods & production processes
Just like in fashion, what’s old is new again, according to Mintel’s research.
Mr Nell said more consumers were also looking for traditional, older processing techniques.
“Things like sourdough, kimchi, kombucha, they are making a reappearance,” he said.
“It provides that inherent feeling of trust that many consumers are yearning for.
“We’ve also seen the growth of sourdough bread into multiple categories, crispbread or crackers or even pasta.”
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