Crowdsourcing food innovation ideas may also work for SME’s
It’s somewhat unusual for major players such as PepsiCo and Mondelez to reach outside their companies to help find new ingredients—especially by crowdsourcing in this way. But in an age where consumers are looking for healthier products, and young minds are coming up with innovative ingredients all the time, it only makes sense for these firm to see what’s out there.
Many startups find success because they tell a compelling story in their packaging that targets environmentally responsible or health conscious consumers and they deliver on their promise with sustainable products.
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