E-commerce sales of food and beverages to grow at a compound annual rate of 38%!
Campbell Soup Co. has become a shareholder in Chef’d, the US online meal-kit business.
The soup-to-biscuits group today (24 May) announced “a strategic partnership and investment” of US$10m in Chef’d.
Campbell, which said it would become the “largest strategic investor” in Chef’d, explained the move would help it grow its “e-commerce capabilities”.
Chef’d is to help Campbell distribute “meal solutions” through the group’s Campbell’s Kitchen site. Under the three-year deal, the two companies are to test “various capabilities” on product innovation and fulfillment.
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