Employees’ ideas can make food innovation history, and millions of dollars!
Filipino-American chef Angela Dimayuga shared how her immigrant father changed the fast food scene with some marketing savvy, in a report by Vice’s food site, Munchies.
She’s now the executive chef at Mission Chinese Food which has branches in New York and San Francisco. Her dad Alan was in the restaurant biz too—he was a manager of a McDonald’s.
Creative and attentive to what people responded to, he conceptualized the extra value meal to win a sales competition.
Before extra value meals became a staple across all fast food chains, customers had to read from different parts of the menu to put a meal together.
READ FULL ARTICLE AT: https://usa.inquirer.net/5603/the-extra-value-meal-story-fil-am-chef-recounts-dads-creation-of-fast-food-innovation