Everyone interested in any form of innovation MUST read this inspiring case study!
David Gram recalls how just over a decade ago, Lego was on the brink of bankruptcy.
The brand was strong, but the 85-year-old company was not doing well financially.
Lego made big bets, he says, going into into food, clothing and theme parks.
“We need to stick to the brick…understand our core,” he says, of the introspection the company took after the losses in the late ’90s to 2003.
READ THE FULL ARTICLE AT: https://www.cio.co.nz/article/620835/david-gram-lego-an-insider-guide-radical-innovation/