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Food innovation requires the highest standards of both creativity and scientific rigour

The Food and Brand Lab at Cornell University publishes a huge amount of research about how people perceive, consume, and think about food. The lab covers subjects ranging from seasonal trends in weight gain to how happy music influences employees, and its director, the marketing and consumer behavior expert Brian Wansink, regularly touts his lab’s research during his frequent media appearances, focusing particularly on the behavioral science underlying people’s consumption habits.

READ THE FULL ARTICLE AT:

https://nymag.com/scienceofus/2017/02/cornells-food-and-brand-lab-has-a-major-problem.html

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