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Good review of the key factors in food packaging design

Packaging serves two primary purposes: to contain and protect food and beverage, and to catch a consumer’s eye on the shelf. But when manufacturers add interactivity and functionality — particularly in the form of convenience — to their product packaging, it can inherently add value for the consumer because they see the final product as “premium.”

Premium packaging, if executed and positioned correctly should enable manufacturers to command a higher price point, potentially boosting a brand’s top-line performance. According to Deloitte’s 2015 American Pantry Study, today’s consumers are willing to pay more for products with the right attributes — including innovations and improvements, customization and convenience.

READ THE FULL ARTICLE AT: https://www.fooddive.com/news/pepsico-taps-packaging-conference-attendees-for-active-and-intelligent-id/509755/

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