Great case studies and insights around beverage innovation
The right combination of on-trend ingredients, appropriate packaging and a precise price-point may lead to an explosion in sales for a beverage product launch. The wrong combination may lead to problems, such as a product literally exploding.
James S. Tonkin had an explosion story to tell in an April 20 presentation at Ingredient Marketplace in Orlando. Mr. Tonkin, the founder and president of Healthy Brand Builders, a consulting company in Scottsdale, Ariz., helped in developing a new beverage years ago that contained sparkling water, white grape juice and natural flavors.
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