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Fueling the body for outdoor winter sports can be a challenging process. In contrast to activities in the summer, during the winter months, the body can be under pressure to maintain physical stamina. The sports and active nutrition market have been enjoying a steady growth, with many amateur athletes looking to increase their performance with the use of protein-enriched foods, bars and supplements, this market is expected to grow at a steady rate for the foreseeable future. Nutrition is closely linked to health and wellness, with many of today’s consumers often opting for the healthier choices and this is not only when it comes to food but also when it comes to sports and fitness.
With the Winter Olympics fast approaching, FoodIngredientsFirst examines the options for active nutrition in the world of protein and how important protein is to recovery and fitness, specifically in winter.
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