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Huge opportunites still exist to export Australian foods to China

While importing products is hugely popular in China, it seems that when buying these items online, Australia and New Zealand (ANZ) are often front of mind.

New research from global market intelligence agency Mintel reveals that more than one in three (36%) Chinese consumers who have bought imported products in the past six months* have bought food products online from ANZ, including one quarter (24%) of those who have bought food products online from Australia and 23% who have purchased the same online from New Zealand.

Currently, however, when it comes to baby food and products, Chinese consumers are most likely to turn toward ANZ. New Zealand is seemingly a favourite for Chinese shoppers to purchase baby food and products from, with 22% of those who have bought imported products doing so online, followed by Australia (20%). Overall, one in three (33%) of those who have purchased imported goods have bought baby food and products online from ANZ.

READ THE FULL ARTICLE AT: https://www.mintel.com/press-centre/retail-press-centre/opportunities-for-australia-and-new-zealand-among-chinese

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