Huge opportunity for Australian exports with 42% of Chinese eating more dairy based snacks
There has been a significant shift in Chinese consumer preferences when it comes to snacking, even over the past six months, according to a new study that says global brands can benefit from China’s growing taste for healthy snacks.
Research firm Mintel revealed that a quarter (26%) of urban Chinese consumers are eating less chocolate confectionary today compared to six months ago, although 23% are reported to be eating more.
Furthermore, around two-thirds (63%) are eating more fruit and vegetables as snacks, 42% are eating more dairy-based snacks, while about 40% are choosing to snack on more nuts and seeds.
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