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  /  Food Innovation News   /  I hope you enjoy my third and final article on Millennials and their relationship with food.

I hope you enjoy my third and final article on Millennials and their relationship with food.

Millennials are now the hottest segment for modern marketers. Their buying power is huge.

And there is an overabundance of often confusing, and sometimes contradictory, commentary on how to gain their hard earned money.

For food brands, I believe that the key lies in focusing on three unique and intertwined elements of how Millennials relate to food, namely healthadventure and identity.

It is important to note that these three aspects are all just different expressions of a cohesive and deeply ingrained set of beliefs, perceptions and behaviours. It helps our understanding to separate them out, however, the most successful marketing always combines all three in an engaging and innovative manner. For Millennials, the old saying that “You are what you eat” has special meaning.

https://insidefmcg.com.au/2018/08/31/simple-steps-for-attracting-identity-driven-millennials/

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