I hope you enjoy my third and final article on Millennials and their relationship with food.
Millennials are now the hottest segment for modern marketers. Their buying power is huge.
And there is an overabundance of often confusing, and sometimes contradictory, commentary on how to gain their hard earned money.
It is important to note that these three aspects are all just different expressions of a cohesive and deeply ingrained set of beliefs, perceptions and behaviours. It helps our understanding to separate them out, however, the most successful marketing always combines all three in an engaging and innovative manner. For Millennials, the old saying that “You are what you eat” has special meaning.