If your food brand doesn’t offer health, adventure and identity, then it probably wont appeal to Millennials.
The landscape of the food industry is changing. From ready-to-eat meals to dining rooms in grocery stores to groceries arriving at your doorstep—consumers are wanting and demanding innovation in the food industry.
One large group is behind these changes, says Mary Shelman, a food and agribusiness thought leader and the former director of Harvard Business School’s Agribusiness Program. Yes, it’s those darn millennials.
“Millennials today are the largest demographic segment in the U.S.,” Shelman says. “Born between 1980 and 2000, millennials today are having families, enjoying increasing incomes and have different expectations of what they want in their food.”
Today’s food consumer is engaged and empowered.