Increasing consumer options AND agricultural sustainability is a good combination. We will have to see about the taste.
There has been a steady, ongoing rise in conscious consumerism over the past several years. Whether it be for health, environmental, or animal welfare concerns, more people than ever before are choosing to leave animal products off their plates and identifying as vegan, vegetarian, or “flexitarian.” Demand for plant-based products has jumped by 140 percent in recent years, and the shift has been so apparent that even fast food giants like McDonald’s, Burger King, and White Castle have begun to provide alternatives to meat on their menus in certain areas. And now Kentucky Fried Chicken will be joining in with plans to introduce a meat-free chicken alternative in the UK and Ireland!