Inspiring food brand story and great mention of the Food Innovation Centre @Monash!
A decade ago, Hamdi Ulukaya started Chobani with five employees. Today the company is more than 2,000 employees strong, with national distribution across the U.S. On February 12th, Chobani kicked off its biggest campaign to date—a nationwide giveaway inviting all Americans to try one of its yogurt-based items for free.
Running through March 4th, the three-week event celebrates the brand’s 10th anniversary with an integrated marketing campaign that will encourage sampling and awareness that it’s expanding beyond Greek yogurt.
READ THE FULL ARTICLE AT: https://brandchannel.com/2018/02/19/chobani-10th-5-questions-cmo-peter-mcguinness-021918/