International food brands adopting FODMAP as a label claim suggests its not just a fad
I sometimes wonder what my grandmother would think about grocery shopping if she were alive today. Specifically: What would she make of all the label claims and logos that adorn modern packaged foods?
Gluten-free logos. Organic certifications. Stamps of approval from the Whole Grains Council, American Heart Association and Non-GMO Project. There are “free from” claims, “no added sugar” claims, fat-free claims, “net carb” content claims and more. Which, if any, of these claims are meaningful?
The answer varies widely depending on who’s doing the shopping – and eating. People who have irritable bowel syndrome, as well those who have generally sensitive stomachs, for example, are likely to welcome an emerging label: low FODMAP.
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