Look out for rapid growth in vegan BBQ, low calorie ice-cream and bold flavoured snacks.
Instead of traditional burgers, ice cream cones, chips and soda, backyard barbecues this summer may include sriracha jackfruit, low-calorie ice cream, chili lime chips and tangerine sparkling water.
Mintel has used its global new products database to compile its 2018 Summer Food & Drink Trends report, forecasting four food and drink trends destined to define the summer of 2018.
“Mintel’s global food and drink analysts take a closer look at the latest trends playing out this summer,” Mintel said. “Using our global new products database to analyze new products hitting store shelves around the world and observe the latest insights into consumer behavior, we have predicted the trends you can expect to see at parties and celebrations all summer long.”