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Love to hear your suggestions of spectacular food innovation failures!

Samuel West is obsessed with failures. In fact, the innovation researcher and organizational psychologist collects them—and now his collection is on display.

The Museum of Failure, West’s brainchild, celebrates the absurd and hilarious wrong turns that companies have taken in their product development—from Colgate’s unappetizing beef lasagna, to Harley Davidson’s leathery-scented perfume, to Bic’s sexist “for Her” lady’s pen.

READ THE FULL ARTICLE AT:

Sweden’s Museum of Failure: A spectacular catalogue of the world’s worst innovations

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