Major local brands are using innovation to develop new protein foods for Asian markets
NZMP, Fonterra’s dairy ingredients business, believes South-East Asians’ growing appetite for protein offers exciting growth prospects for its protein ingredients brand and is teaming up with companies in the region to develop new protein-related products.
Fonterra’s NZMP General Manager South & East Asia, Hamish Gowans says, “Protein’s popularity with South-East Asian consumers is mounting, as people around the region turn to protein-fortified food and beverages in their quest for healthier, more nutritious diets.
“Protein is evolving from being a ‘fitness’ to a ‘health and wellness’ ingredient in food as people become more aware of the benefits of protein and as incomes rise. Although protein has long been associated with body builders and elite athletes, protein-fortified food has expanded into the mainstream, even migrating into infant nutrition and pet food.”