McDonald’s changes reflect growing a consumer preference that impact food brands, food producers, and food supply chains.
McDonald’s just took a huge step to boost its reputation.
On Monday, the fast-food giant announced it had completed its roll-out of fresh-beef Quarter Pounders across the US. Now, every Quarter Pounder order at American McDonald’s is made with fresh — not frozen — beef. Fresh beef has long been the calling card of McDonald’s fast-food rival, Wendy’s.
It took years of effort for McDonald’s find a way to add a fresh-beef burger to the menu without sacrificing on speed and improving upon flavour.