Welcome     Call +61 3 9905 1435     Follow us

Monash Food Innovation Centre

  /  Uncategorized   /  McDonald’s changes reflect growing a consumer preference that impact food brands, food producers, and food supply chains.

McDonald’s changes reflect growing a consumer preference that impact food brands, food producers, and food supply chains.

McDonald’s just took a huge step to boost its reputation.

On Monday, the fast-food giant announced it had completed its roll-out of fresh-beef Quarter Pounders across the US. Now, every Quarter Pounder order at American McDonald’s is made with fresh — not frozen — beef.  Fresh beef has long been the calling card of McDonald’s fast-food rival, Wendy’s.

It took years of effort for McDonald’s find a way to add a fresh-beef burger to the menu without sacrificing on speed and improving upon flavour.

 

Post a Comment

Click To Call