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  /  Food Innovation News   /  McDonald’s takes food innovation one step further…

McDonald’s takes food innovation one step further…

It arrives in a glossy black box, its sensual shape traced in shadow. My fingers grasp at the perfectly positioned pull-tab and slide the box open. There it sits, the product of the creative minds that helped birth Google’s Project Ara modular smartphone and projects for NASA and DARPA.

It is a straw. Apologies—it is the STRAW, or Suction Tube for Reverse Axial Withdrawal, designed to mix the black-and-tan-esque strata of McDonald’s new dual-layer Chocolate Shamrock Shake in perfect proportion.

READ THE FULL ARTICLE AT:

https://www.fastcodesign.com/3068197/mcdonalds-just-innovated-the-hell-out-of-straws

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