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Millennials and Gen X’ers are attracted to spicy, bold and ethnic food flavours

A Flavor Consumer Trend Report from Technomic indicates a generational gap in consumer food preferences toward flavor, according to a story by Winsight Grocery Business. While millennials and Generation Xers demand flavorful options such as spicy, bold and ethnic options, baby boomers are more restrained.

The divide in flavor preferences between millennials and boomers is growing, underscoring a need for restaurants and grocers to embrace a diverse product mix that includes both familiar and innovative offerings, the business publication said.

While boomers maintain an edge in spending power, millennials are now the largest demographic. They’re not as brand loyal, but they are heavily influential because of their impact on social media.

READ THE FULL ARTICLE AT: https://www.fooddive.com/news/grocery–study-finds-a-generational-gap-in-food-flavor-preferences/519023/

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