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More evidence of the fantastic opportunities for Australian food brands in China!

WOOLWORTHS has launched a new bid for China’s insatiable demand for Australian groceries, inking a new deal to ship its homebrand products to feed the nation’s growing middle class.

And Chinese shoppers are willing to pay big bucks for the normally-cheap products, which are marked up by as much as 1000 per cent.

The supermarket giant has set up an online store at Kaola.com, one of China’s largest e-commerce platforms, selling its products direct to Chinese consumers.

Close to 100 products are listed for sale in Woolworths’ Kaola store, many of them drawn from its homebrand, the Macro Organics brand it owns, plus its Aldi-style “phantom brand” private label products such as the Balnea body and bath selection — with heavily inflated prices.

READ THE FULL ARTICLE AT: https://www.news.com.au/finance/business/retail/woolies-sells-home-brand-products-direct-to-china-at-inflated-prices/news-story/a81d407375988bbae63ed1d863ad66d5

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