Welcome     Call +61 477 371 949     Follow us

Monash Food Innovation Centre

  /  Food Innovation News   /  My latest opinion piece will hopefully get some reaction – looking forward to your comments on this vitally important issue.

My latest opinion piece will hopefully get some reaction – looking forward to your comments on this vitally important issue.

Food brand packaging has ultimately always been about the shelf – getting it to shelf in good condition, and then using the pack appearance on the shelf to entice purchase. Facilitating product use emerges as a factor in certain instances, the Glad Wrap cutting bar being a memorable one, but in most categories the basic packaging format is fairly standardized across all players in that space.

https://insidefmcg.com.au/2018/09/06/having-the-competitive-edge-in-food-packaging/

Post a Comment

Click To Call