New research finds that the younger consumer base of nutraceuticals is insistent on sustainable packaging.
#3. Interest in environmental responsibility
Rising concerns regarding environment and long-term effects of using certain packaging materials has made the market manufacturers more cautious. Growing adoption of Lifestyles of Health and Sustainability (LOHAS) and sustainable living are influencing consumer choices when they shop for numerous products including nutraceuticals. Adoption of green packaging solutions is a major market trend; for example the switch from plastic to paper is quite evident in the nutraceutical packaging industry. While plastic bottles are still a major part of the packaging industry, many beverage companies are trying to innovate.