Now this is a proper food R&D budget!
KFC, a unit of Yum! Brands (YUM), announced Monday that they have spent nearly $80 million to create a new chicken sandwich in order to drum up sales.
“The Zinger”, the first fried chicken sandwich to be made by hand, daily in-house, has been in the works for years.
“We have been actually working on this for two years, we spent $80 million dollars upgrading our back house equipment and we spent the last six months re-training all of our staff on how to make a fried chicken sandwich fast because ultimately at lunch, we have to win on speed,” Kevin Hochman, president and chief concept officer for KFC U.S., told FOX Business’ Stuart Varney.
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