Shoppers expect genuine innovation from both their food retailers and their food brands
Woolworths has unveiled its new flagship store at Marrickville Metro in Sydney’s inner-west, featuring expanded fresh food, ready-to-go meals and health offerings, overhauled bakery, deli, butcher and seafood areas, and a dedicated front-of-store pick-up area for online shopping orders.
The latest renewal, which Woolworths says is the largest individual investment in a store since the program began in late 2015, also showcases products from local brands including Hellenic Patisserie and Pepe Saya.
“We set out three objectives nearly 11 months ago,” Woolworths managing director Claire Peters said. “Customers told us that they wanted a more convenient offer that was good for them and easy to shop, we wanted to put fresh food and health at the heart of the store, and the third was how can we bring neighbourhood greengrocers and local products into the store.”
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