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  /  Food Innovation News   /  Small and nimble food brands rise, shine, and make sales as the market evolves

Small and nimble food brands rise, shine, and make sales as the market evolves

For many years the Australian grocery market was a profit powerhouse for big-food brands. The national ranging strategies of supermarkets posed a barrier to entry for smaller, regional competitors and Australians were brand loyal consumers with relatively simple needs.

Three or four brands dominated each category, most with a stable of product variants. The healthy margins supported massive marketing budgets with extravagant TV ads, saturation media campaigns and ground-breaking new product development.

READ THE FULL ARTICLE AT: https://bluenotes.anz.com/posts/2017/09/big-food-goes-off

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