Small food brands are increasingly the powerhouse of food innovation!
Rapidly changing consumer tastes and buying habits are forcing Coca-Cola to quicken its pace of innovation both within its existing brands and through the acquisition of smaller, “bolt on” companies, the head of the world’s largest non-alcoholic beverage maker said Thursday.
James Quincey, Coca-Cola’s CEO who took the helm of the beverage giant in May, told participants at the company’s investor day that the move away from sugary drinks to better-for-you teas, waters, coffees and other products shows no sign of abating. At the same time, Coca-Cola is facing growth of shopping through e-commerce — prompting the 131-year old business known for its iconic soda to overhaul the breadth of products it offers and the way in which it goes about delivering them.
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