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Small food brands are increasingly the powerhouse of food innovation!

Rapidly changing consumer tastes and buying habits are forcing Coca-Cola to quicken its pace of innovation both within its existing brands and through the acquisition of smaller, “bolt on” companies, the head of the world’s largest non-alcoholic beverage maker said Thursday.

James Quincey, Coca-Cola’s CEO who took the helm of the beverage giant in May, told participants at the company’s investor day that the move away from sugary drinks to better-for-you teas, waters, coffees and other products shows no sign of abating. At the same time, Coca-Cola is facing growth of shopping through e-commerce — prompting the 131-year old business known for its iconic soda to overhaul the breadth of products it offers and the way in which it goes about delivering them.

READ THE FULL ARTICLE AT: https://www.fooddive.com/news/coca-cola-ceo-eyes-bolt-on-deals-as-beverage-maker-steps-up-innovation/510673/

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