Some great insights on selling food brands to Chinese consumers
Tell Your Brand Story
“Chinese consumers want to hear your brand story,” said Amee Chande, managing director of global strategy and operations for Alibaba Group in a presentation Wednesday.
That means they want to buy from brands they feel connected to. Especially if you’re importing products, you have to build some kind of trust by sharing information about your brand, both in your store and through other methods.
So don’t simply put your products out there and expect them to sell themselves. You need to provide great products and a great brand in order for Chinese consumers to trust you enough to buy.
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