Successful snack brands are leveraging “virtue signalling” to attract shoppers
Today’s hot products tend to push all the right buttons. Take Frisco, Texas-based Sola Snacks. Its latest savory flavor, Ginger Sola Bars, blends ginger, peanuts, sunflower seeds, flax seeds and sesame seeds with herbs and spices. And, of course, the bars are gluten-free, vegan and non-G.M.O.
Mikey’s, Scottsdale, Ariz., rolled out new paleo-certified double chocolate chip, lemon blueberry and chocolate chip muffin tops containing no gluten or G.M.O.s and free from soy, dairy or grains. And to top it off, each treat contains 6 grams of protein.
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