Survey finds most food brands plan their new product innovations 9-12 months ahead
Food and drink product innovation will focus on extending product ranges and developing entirely new products in the food and drink sector over the next two years, a Campden BRI survey revealed.
Campden BRI product innovation manager Emma Hanby wrote on the company’s blog: “Developing new successful products is essential for food and drink companies to grow and thrive.
“The food industry is highly competitive, so innovation and speed to market are crucial. Companies that can respond to changing consumer demands and get the right products to market more quickly are more likely to outperform their competitors.”
The survey revealed food firms’ innovation targets, the timescale for future innovation and the barriers they face.
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