The Australian on-the-go produce snack market may be ready for more sophisticated product lines
On-the-go produce snacking has become a billion-dollar business, and while some areas of the grocery store have struggled to find growth, that hasn’t been the case for this sub-category of the larger “snackable” fruit and vegetable segment, according to a new Consumer Insights report from The Nielsen Co.
In its report Nielsen said that the on-the-go snacking sub-category — defined as a set of packaged items sold in the produce department for the purpose of snacking — has posted a compound annual growth rate of more than 10% every year between 2012 and 2016. During that same period 900 new snacking items have been added to grocery shelves, including 600 individual servings of fresh cut fruit, Nielsen noted. Overall, the category now exceeds $1.1 billion in sales, Nielsen said.
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