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The Food Innovation Centre @ Monash has unique services to assist F&B SME’s

Food and drink megabrands are seeing their sales chewed away by smaller, nimbler, cooler rivals. They can’t beat them — so now they’re joining them.

Nine of the world’s biggest industry players, including Danone, General Mills, Campbell Soup and Kellogg, have launched venture capital units over the past 18 months, a Reuters analysis of the sector shows.

The aim of the strategy, according to interviews with executives, is to buy into — and learn from — the kind of startup innovation that has become their nemesis, from microdistilled spirits and cold-pressed juices to kale chips and vegan burgers.

READ FULL ARTICLE AT: https://www.stltoday.com/business/local/food-and-drink-megabrands-turn-to-small-startups-for-big/article_342bf3f4-c15b-54fd-9839-931eabab877e.html

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