The increasing blurring of product boundaries and mealtimes will impact all food brands
Concerns about the potential impact on the UK’s food industry in 2017 over the impending “divorce” from the EU are looming large for suppliers, retailers and consumers alike. The formal two-year round of Brexit talks aimed at shaping future UK-EU relations, including in areas such as import and exports of food products, are scheduled to start in March. The UK government is under fire for being too secretive about what the post-Brexit trading environment with EU nations will look like. However, food industry analysts say consumers will expect to see exactly the opposite approach from manufacturers, with shoppers favouring products that demonstrate transparency and clearer origin labelling. Healthy and better-for-you brands are also expected to continue doing well in 2017, together with a continuing trend towards free-from foods. Younger consumers, in particular, are expected to drive these and other trends forward. John Shepherd reports.
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