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The opportunities to export “pure” Australian food increase daily

“How could people ever believe that seaweed could be made out of plastic?” long-time seaweed entrepreneur Zeng Huaqing asked himself on Feb. 17, after one of his clients sent him a 10-second long video on WeChat that appeared to show a home cook finding a piece of thin black plastic in a bag of seaweed that bore Zeng’s company name. Zeng reassured the client and put the video out of his mind—but not for long.

By the following day, said 35-year-old Zeng, who has been running a wholesale seaweed business for 17 years, the clip he had dismissed as “a nonsense video” had morphed into about 20 different versions and racked up more than two million views on on Weibo, China’s most popular social media platform with 313 million monthly active users. Soon enough, he said, the wholesale price of seaweed, dropped by more than 50% in Jinjiang — the southern Chinese coastal city that Zeng’s company is based in, and where 70% of China’s seaweed products come from.


In China, consumers have to be on guard not just against fake food, but also fake news about food

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