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Tomatoes are a brilliant case study in combining innovation and marketing

TOMATOES are stealing the top spot in wholesale vegetable value rankings in Australia as growers continue to build range and value, according to leading food market researchers Freshlogic.

Managing director Martin Kneebone said latest research showed savvy tomato growers and retailers were capitalising on households making four to five supermarket visits a week in search of smaller amounts and wider ranges of vegetables.

READ THE FULL ARTICLE AT:

https://www.adelaidenow.com.au/business/tomatoes-are-raking-in-the-top-veggie-dollars-as-new-varieties-and-packaging-attracts-more-aussie-households/news-story/5c6b7c8936fe77df8ae913ea5c7ba5ef

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